#48 Understanding publicity, relationships, unpaid value, and standing out with with Dr. Richard Kaye

06/06/2024 35 min Episodio 48

Listen "#48 Understanding publicity, relationships, unpaid value, and standing out with with Dr. Richard Kaye"

Episode Synopsis

Dr. Richard Kaye joins Steve Hamoen to discuss distinctions between PR, marketing, publicity, and advertising. They explore the significance of relationships in successful publicity, the value of unpaid publicity, and strategies for standing out in a crowded book market.

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