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Listen "12: Marketing During An Economic Downturn"
Episode Synopsis
www.mondopodcast.comIn this podcast episode, Brandon and Jordan explore the marketing strategies that companies can employ during a recession based on a study by Quelch and Jocz. They identify the four different consumer segments during a recession and the prioritization of consumption among essential, treat, postponable, and expendable categories. The hosts also discuss the importance of balancing long-term investments, budget cuts, and brand opportunities to maintain trust and improve affordability for customers.Please email us here with any suggestions, comments and questions for future [email protected]
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