www.mondopodcast.comIn episode 24, Jordan and Brandon dive into the compelling world of "Psychology in Marketing." They unravel how understanding human behavior can supercharge marketing strategies. Highlighting advertising psychology, they discuss its role in tailoring campaigns to resonate with human tendencies. The duo explores neuromarketing's focus on brain reactions, and persuasion’s role in the entire consumer journey - from product awareness to final purchase. They touch upon cognitive dissonance's role in consumer satisfaction, the power of emotional marketing in brand relationships, and the Zeigarnik Effect's strategy in expectation setting. The episode rounds off with practical insights: from choosing visuals based on psychological principles to the importance of ad repetition and the art of pricing. Jordan and Brandon encapsulate the intricate dance between psychology and effective marketing in this enlightening episode.Please email us here with any suggestions, comments, and questions for future shows:[email protected]

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