ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Will Your Brand Survive the AI Search Revolution?"
Episode Synopsis
AI search isn’t coming, it’s here! And it’s rewriting the rules of visibility. In this episode of The Modern Marketer, Eddie breaks down new research from Search Engine Land showing that 90% of businesses fear losing SEO visibility as AI-driven search engines like ChatGPT and Gemini take over how people discover brands.Learn why traditional SEO is evolving into GEO — Generative Engine Optimization, what it means for your brand’s online presence, and the concrete steps marketers can take right now to stay visible in AI-generated answers and summaries.If ranking #1 on Google used to be the goal, this episode will show you why recognition, not just rankings, is the new metric that matters.
More episodes of the podcast The Modern Marketer
Unlocking 50% Brand Lift with Media Synergy
20/11/2025
Healthcare Marketing & Branding Trends Guide
10/05/2025
In God we trust