The Importance of Culturally Competent Marketing

The Modern Marketer
07/09/2023 8 min
The Importance of Culturally Competent Marketing

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Episode Synopsis

In today's globalized world, marketing has evolved into a complex and diverse field. No longer limited by geographical boundaries, businesses now have the opportunity to reach consumers from various cultural backgrounds. This shift has highlighted the importance of culturally competent marketing, where companies adapt their strategies to resonate with diverse audiences. Let's explore why this approach is essential in today's marketplace.

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