"If you want to understand your pricing, I need to know what your service packages are. If you want to understand how you're going to onboard a client, I need to know what your service package is." - Adam HaleThe finer details of this episode:● Importance of service packages for accounting firms, focusing on clarity in offerings, pricing, and alignment with target client segments to enhance relevance and value.● Structuring service packages using a "small, medium, large" model to cater to different client needs, manage resources, and improve client onboarding and communication.●Overcoming challenges in creating service packages, including transitioning existing clients, ensuring pricing transparency, and utilizing technology like AI tools for development. Episode resources:● Summit Virtual CFO by Anders website: https://www.summitcpa.net/● If you have questions or would like to be a guest on the show, email us at [email protected]● Check out the Virtual CFO Playbook Course: https://vcfoplaybook.summitcpa.net/ TimestampsWelcome to the Modern CPA Success Show (00:00:00)Introduction to the podcast's mission and focus on innovative accounting insights.Discussion on Service Packages (00:00:22)Tom and Adam explain the importance of service packages for CAS and CFO services.Clarity in Deliverables (00:00:50)Emphasis on the need for clarity in service delivery through defined service packages.Marketing and Client Attraction (00:01:51)Aligning service packages with target client demographics for effective marketing.Access and Time Considerations (00:02:46)Discussion on the importance of access frequency in determining service package pricing.Team Understanding of Packages (00:04:48)How defined packages help team members understand client onboarding and service delivery.Pricing and Scope Management (00:05:04)The role of service packages in managing client expectations and pricing structures.Refining Onboarding Processes (00:06:40)Importance of revisiting service packages during onboarding to clarify responsibilities.Promoting the Virtual CFO Playbook (00:07:02)Advertisement for the Virtual CFO Playbook and its benefits for accounting firms.Psychology of Package Creation (00:07:44)Discussion on why many firms hesitate to create service packages and how to overcome this.Overcoming Writer's Block (00:08:39)Tom and Adam share insights on getting started with service package development.Client-Centric Package Development (00:10:05)Strategies for brainstorming and organizing service packages based on client needs.Learning from Other Firms (00:11:05)Encouragement to review other firms' packages for inspiration without copying directly.Transitioning to New Packages (00:12:11)Advice on implementing new service packages without alienating existing clients.Testing New Packages (00:12:41)The importance of prospectively evaluating service packages and client relationships.Initial Pricing Transparency (00:13:52)Benefits of presenting clear pricing options during the initial client call.Utilizing AI in Package Development (00:16:13)Exploration of using AI tools to brainstorm and refine service packages.Continuous Package Improvement (00:16:47)Encouragement to regularly update service packages to meet evolving client needs.Closing Remarks (00:17:04)Final thoughts on the importance of service packages and an invitation for further discussion.

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