A big change that’s coming to SKAdNetwork with iOS 15 is one that’s under-the-hood - and it’s significant because it addresses a big shortcoming of SKAdNetwork right now by allowing apples-to-apples comparison between all networks - including Facebook, Google and other SANs.In today’s episode we explain the mechanics of how things work now, how they’ve shifted from the way they used to - and why it is a huge deal for advertisers.Highlights💎 How attribution for SANs have worked until now - with and without SKAdNetwork.❇️ SANs grade their own homework right now.🌪️ What changes with iOS 15.🎀 Why this change matters for advertisers. ⛅ The one exception to this change.Note: We’re excited to announce the second edition of our live workshop series, Mobile Growth Lab, to help marketers, leaders and execs prep for a post-IDFA world! In the first edition, we helped over 40 attendees: See the mapPrepare the groundworkMove forwardFind acceleration We’ll cover all that (updated for the reality of the post-IDFA world) and many requested topics like web-based flows, creative strategy, conversion values, prep for iOS 15, and more. Interested? Fill up this quick form to join the interest list. (It’s a 2-minute form, and there is no commitment as yet. This is to help us get an idea of the level of participant interest so we can plan sessions and logistics.)**Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ios-15-no-more-self-attributing-networks-sans-how-skadnetwork-will-allow-more-objective-campaign-measurement-soon/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

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