You’ve perhaps seen apps and games change icons for specific seasons and occasions. Cute, yes? Absolutely. Catchy? Certainly.Do these really help or impact business or metrics? This episode explains how these icon swaps are impactful.Check out the full transcript and show notes here:http://mobileuseracquisitionshow.com/episode/the-non-obvious-benefits-of-icon-changes/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

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