Our guest today is Michael Jessen, Senior User Acquisition Specialist at Socialpoint. I’m excited for this episode because Michael’s team does something in-house that very few teams do, which is make playables. This is something that they do at significant volumes - and have seen massive performance from - and I’m thrilled to dive into their experience today.Key Highlights: 💡What inspired Michael and his team to look at in-housing playables.📄What teams and resourcing are required to in-house playables.💻How templates and variants are defined for each game.🛠What the most important elements to test are.🔌What the inputs - and the outputs of the playable tool are.📊How Michael and his team measure performance of playables - and the key metrics they track.📉How metrics can help identify drop off points in playable.⚠️The challenges of making in-house playables for smaller companies✅How videos, playables, end cards and in-game experiences can be a single unified experience.📲What the impact of in-housing playables has been.Check out the full transcript and show notes here: https://mobileuseracquisitionshow.com/episode/how-to-in-house-playable-production-with-michael-jessen-senior-user-acquisition-specialist-at-socialpoint/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

Ver todos los episodios