You’ve probably noticed by now: many apps (and websites) prompt you to sign in via Facebook. While it may often seem like a simple ask to make of a user, signing in via Facebook can have significant ramifications for an app’s retention metrics.In today’s episode, we’ll look at why Facebook connect matters - and 3 ways to significantly drive retention.This was a blogpost that we wrote for our friends Phiture for their blog Mobile Growth Stack. They do some great work on mobile growth - and have some great writing up on their blog(including the original Mobile Growth Stack) - so do check them out.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/mini-episode-three-reasons-why-and-how-facebook-connect-can-drive-retention/Check out the original blogpost here on the Mobile Growth Stack blog.https://phiture.com/mobilegrowthstack/three-reasons-why-and-how-facebook-connect-can-drive-retention/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog**Check out our podcast featuring inside stories of how technology evolves and grows:http://HowThingsGrow.co

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