Ever wondered what it takes for a Round B startup with no mobile marketing function to get to an IPO and be featured on best-of lists? Or perhaps you’ve been struggling to hire key growth marketing people for your own start-up. In this episode, Simon Vishnevskiy, Head of Paid Acquisition at Dave, shares his methods on building a mobile marketing team from scratch, and the qualities he looked for in every hire he made. He’s also got some key advice for those of you struggling with UA in a post-ATT world. Check out the episode for a deep dive into the mind of a growth marketing leader. KEY HIGHLIGHTS👁️ Why you should keep an eye on your app’s initial organic traction🎬 When you should start investing in your startup’s UA functions📈 The highest-ROI activities you should focus on initially🗝️ Creative – a key component of UA👴🏻 Why many companies still run legacy systems👀 The best time to start hunting for the best MMP📊 You really need a sophisticated reporting system☝ The one piece of infrastructure you need to scale up⛐ Why acquiring to your current LTV might not be the best strategy🤝 How a MarTech manager can help in your UA post-ATT👨‍👦 The best proxy for the attribution of the past👍 Using SKAN data to get the best possible estimates😥 Building a long tail of channels might not be a good idea🙋 One of the first roles you should hire for💪 Essential qualities to look for when hiring talent for your UA team🔮 Agencies vs full-timers vs contractors 🏃 What’s better than hiring someone junior just to execute✔ Overseeing the agency relationship – things to watch for🎨 When hiring an agency for your creative production makes sense➕ Incrementality in a nutshell🔌 What an early stage company can do with incrementality that a mature company can’t**Check out the show notes here:https://mobileuseracquisitionshow.com/episode/how-to-build-a-mobile-marketing-function-from-scratch-with-simon-vishnevskiy-head-of-paid-acquisition-dave/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

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