According to a recent study from Ipsos, and commissioned by Amazon, 86% of respondents said that career development is essential, very or fairly important to them. But, in our experience, it tends to become a lot less important when the day-to-day demands of work crop up.  So, in this week's episode of The Mind Tools L&D Podcast, return guest Neil John Cunningham from Align Learn Do joins Ross G to ask why this is, and what to do about it.  We discuss:  How to build the credibility of your L&D function  The extent to which marketing L&D works   What to do about a 'disjointed' L&D offering.  You can read Amazon's study online.  In 'What I Learned This Week', Ross discussed the Lokiceratops Rangiformis.  For more from Neil, including his book Narratives and Numbers, see alignlearndo.com.  For more from us, including access to our back catalogue of podcasts, visit mindtools.com/business. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.    Or become a member to support our show! Visit mindtools.com and use the offer code PODCAST15 for 15% off an individual subscription. This offer is for new subscribers only and can't be used with any other offer.   Connect with our speakers     If you'd like to share your thoughts on this episode, connect with us on LinkedIn:  Ross Garner  Neil John Cunningham 

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