Have a question for Darrell? Text the show here.Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business? Schedule a free strategy session.In this episode, I pull back the curtain on why we rebranded our 14-year agency from Yokel Local to MindShift Digital - and it's not what most people think. After building a business that's helped generate over $300M for our clients, I realized our name was holding us back from the kind of impact we’re built to make today. I get personal about the deeper meaning behind 'MindShift' and share how AI fundamentally changed our client approach and revenue model. If you're running an established business and feeling like your brand might be holding you back, this episode reveals the exact framework we used to evolve without losing our core identity. Plus, I address the tough questions everyone's been asking about the transition. Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

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