Have a question for Darrell? Text the show here.Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business? Schedule a free strategy session. Are you drowning in marketing data but can't figure out which metrics actually matter? In this episode, Darrell Evans shares a revealing story about a CMO with a 50-page analytics report who couldn't answer one simple question: what numbers drive your decisions? Learn how to cut through the noise and focus on metrics that truly impact your bottom line.KEY TAKEAWAYS:Stop focusing on vanity metrics - measure what matters to revenueUse the bottom-up framework to identify critical conversion pointsA small percentage difference (0.4%) can mean a 25% performance gapPage speed and technical issues can silently kill your conversion ratesBeautiful design isn't always better for conversions Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

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