You don’t need to write a book.But if there’s one you can’t not write — that’s the one the world needs.In this episode, George sits down with Robin Colucci, a premier book-writing coach who’s helped thought leaders, CEOs, astronauts, and Nobel laureates turn their ideas into industry-shifting books. But this conversation isn’t about hitting the bestseller list — it’s about the inner book: the one that’s been simmering inside you, waiting to come out.Whether you dream of publishing or have no desire to write a book at all, this episode will change how you think about clarity, courage, and contribution. It’s not about writing a book — it’s about becoming the version of you who could.What You’ll Learn in This Episode:The #1 mindset block keeping experts from starting their bookWhy trauma and nervous system dysregulation prevent creative clarityHow to structure your message into a book-worthy ideaThe difference between “being a writer” and “having something to say”The truth about ghostwriting, co-authoring, and publishing pathsHow to use writing to process identity and shift your business Key Takeaways:✔️Books don’t start with strategy — they start with honesty.✔️You can’t write from a dysregulated nervous system.✔️You don’t need to be a writer — you need to be willing.✔️Writing isn’t just output — it’s integration.✔️You don’t find clarity by thinking — you find it by expressing.✔️Your lived experience is more valuable than your perfect prose.✔️The book is never the goal — who you become writing it is. Timestamps & Highlights:[00:00] – George introduces Robin Colucci and the power of the written word[04:22] – How Robin helps people go from idea to published impact[09:18] – What makes someone ready to write a book?[13:40] – Perfectionism, trauma, and why most books never get written[20:45] – How to begin when you have too much to say[26:34] – Structuring a book: Robin’s method vs. messy mind dumps[32:00] – The surprising role of your nervous system in creative work[37:12] – Robin’s story: why she walked away from her business (and came back stronger)[44:30] – Publishing realities: ghostwriters, co-authors, and visibility traps[50:18] – What writing really teaches us about ourselves[56:22] – Book as identity shift: who you become is the real reward[1:02:00] – Final reflections + where to connect with RobinConnect with Robin Colucci:WebsiteInstagram: @worldchangingbooksFacebook: World Changing BooksYour Challenge This Week:What message won’t leave you alone?Screenshot this episode, tag @itsgeorgebryant and @worldchangingbooks, and share what your book (or message) might be.Let’s rebuild your business from the inside out:Join The Alliance – The Relationship Beats Algorithms™ communityApply for 1:1 Coaching – Strategy that serves your soul and your systemsLive Events – Get in the room where deep clarity happens: mindofgeorge.com/event

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