Listen "How James Symes Built a 70K Member Kids’ Bike Subscription Business"
Episode Synopsis
Bike Club CEO & Founder James Symes joins host Prabin Joel Jones to share how a side hustle renting kids’ bikes turned into one of Europe’s fastest-growing mobility subscription companies. From maxed-out credit cards and home deliveries to 70,000 members across the UK and Germany, James breaks down Bike Club’s business model, lessons from scaling, the realities of profitability, and why circularity works when done right.Bike Club founder and CEO James Symes shares the remarkable journey of turning a weekend side hustle into a leading subscription platform for children’s bikes - now serving 70,000 members across the UK and Germany.In this candid conversation with Prabin Joel Jones, host of the Micromobility Podcast, James talks about:Founding Bike Club while working full-time at KPMGBuilding an MVP on Squarespace and personally delivering bikes across EnglandGrowing through the challenges of fundraising, supply chain, and profitabilityExpanding to Germany and Spain — and what he learned from shutting Spain downHow circular economy principles really work in practiceWhy Bike Club could one day merge with companies like Swapfiets or DanceThe future of kids’ bike subscriptions, cashflow profitability, and the path to 100,000 members🎟️ Micromobility Europe 2026 will take place in Berlin - get your tickets at micromobility.io
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