Forbes Magazine says, “In the United States, 45% of businesses don't make it past five years. 65% don't make it past ten years. Yet everyone who ever starts a business backs themselves to beat the odds. Optimism can be blind and naivety can be bliss, but is it possible to predict if a business will become a roaring success or a damp squib of a failure?
The trajectory is only partly defined by the idea, the rest is in the execution of the idea. The quality of the execution is shaped by the doers. The leader and the designers and the marketers. The rest is up to market forces and the ability to adapt.” https://bit.ly/2XPbVFr

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