Are you building a business or a BRAND?A business can thrive in 2018 - even 2020 maybe - when the industry is less saturated and there were far less options to choose from. But your dream clients have CHOICES now. This is why so many businesses from the pre-Covid era found themselves fumbling and flailing in 2025... unless they learn how to build a BRAND. In this episode, I'm gonna break down the difference between a BUSINESS and a BRAND.Plus, the 5 phases I take my clients through to ensure their business is bulletproof in this new era of online entrepreneurship.

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