Listen "60 | Content Is a Skill—Not a Talent"
Episode Synopsis
Ever feel like your content just isn’t working—while others seem to effortlessly attract clients with theirs? Here’s the hard truth: content isn’t just about “showing up” or having the perfect message. It’s a skill. And like any skill, it takes time, practice, and refinement to master.In this episode, I’m breaking down:🔹 Why the people thriving in this space often have a background in sales, marketing, or an existing audience—and why that doesn’t mean you’re at a disadvantage.🔹 How I started with zero marketing experience, no audience, and cultural conditioning that told me to stay humble—and still built a brand that attracts dream clients.🔹 The exact process I used to refine my content—from overcoming perfectionism to getting expert feedback.🔹 Why I created my AMA container to help you develop the skill of content creation (not just consume more information).If you’ve ever doubted your ability to create content that actually converts, this episode will shift your perspective and fire you up to take action.If you’ve ever doubted your ability to create content that actually converts, this episode will shift your perspective and fire you up to take action.🔥 Ready to build the skill of content that sells?Introducing Aligned Messaging Accelerator - My 1:1 offer based on my signature AMA method that has helped my clients hit multiple 5-fig monthsDM me “AMA” on Instagram [@byxindi] to learn how we can refine your messaging and fast-track your content mastery.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.