In this episode of Membership IQ, host Sarah Sladek welcomes Kate Solomon, MPS, Senior Manager, B2C Customer Segment, and ASME. Kate shares her journey from being new to the association world to now leading innovative membership strategies. The conversation highlights her early career experiences, involvement in tweet chats that helped her connect with the community, and how Sarah’s books influenced her professional growth.Kate discusses the evolution of membership engagement, the value of personalization, and why associations need to adapt their approach to attract and retain younger generations. They also explore what’s changed in member expectations and how data-driven strategies can empower more meaningful member experiences.

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