Ever wonder why your great technology isn’t commercially successful? Don Hawthorne has spent years working across the Life Sciences industry with nearly 50 different companies, helping drive winning Go-to-Market Strategies, and turning around companies when they lose direction. In this episode, Don shares the many GTM blind spots that founders and executive teams overlook, and how you can seek to avoid these pitfalls. One of the ever popular presenters with the IMPACT accelerator program, Don’s episode is definitely one not to miss!

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