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Listen "Stories that mattered this week: Summer of sport, IPA Bellwether, BBC licence fee"
Episode Synopsis
Reporters Jack Benjamin and Ella Sagar look at the stories that mattered most in media and advertising this week.The pair discuss media coverage around the Euros and Olympics, takeaways from the latest IPA Bellwether, how Labour intends to support the current BBC funding model and more.Highlights:00:24: Summer of Sport – Olympics and Paralympics coverage; keyword-blocking of Reach articles8:14: IPA Bellwether shows business optimism10:51: Labour's commitment to the BBC's licensing arrangements15:45: News round-up: UKTV's U masterbrand; another Telegraph Media Group auction; Omnicom earnings; Taboola and Apple strike adtech deal; Euros viewing figuresRelated Links:UKTV launches U masterbrand with ‘biggest-ever’ campaign starring CherChannel 4 creates ‘most accessible’ sponsorship idents yet for Paralympics 2024Half of Reach’s Euro 2024 coverage wrongly identified by brands as unsafeLabour quietens BBC funding chatter for now as it commits to licence fee to 2027ITVX pulls in its biggest live-stream audience for England semi-final victory---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader
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