Jack Benjamin and Omar Oakes are back to review the big media business news of the week, starting with the launch of Origin, Isba's world-first cross-media measurement tool.It may be billed as a "beta" launch with a limited pool of 35 advertisers, but Oakes explains why "as far as Isba is concerned, Origin is now officially launched".The Media Leader duo also discuss ITV's first-ever generative-AI ads created for small businesses, Roblox’s progression into advertising and The London Standard's decision to revive a dead art critic.Highlights:01:00: Isba launches beta trials for Origin with real data12:00: Barb includes Netflix and Discovery+ in total campaign planning 20:00: Roblox creates a walled garden as it leans in to ad strategy23:30: ITV's generative-AI ads30:00: Why is TikTok putting up paywalls?33:30: Perplexity woos brands with AI search offer: should Google be worried?37:00: Why The London Standard is 'reviving' Brian Sewell through AIRelated articles:Isba’s Origin goes live with real audience data for first timeBarb extends total campaign planning to include Netflix and Discovery+Roblox moves to create a walled garden as it leans into ad strategyThe future of TV ads? ITV creates two spots with generative AI---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Ver todos los episodios