ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Shopper Journey and PoS Integration : Mapping SKUs to the Store"
Episode Synopsis
The Measurement Minute by Gary Angel The key to a successful integration of PoS data into Shopper Journey data isn’t usually the join itself – it’s having a good mapping of SKU to store. That mapping is essential even if you’re doing a join at the individual level, because it’s the only way to … Continue reading "Shopper Journey and PoS Integration : Mapping SKUs to the Store"
More episodes of the podcast The Measurement Minute
Look Ma, No Wires!
03/04/2023
Measuring Journeys from Outdoors to Indoors
19/01/2023
In God we trust