This Much I Learned: Asos’s top marketer on transforming a brand

The Marketing Week Podcast
03/05/2024 38 min
This Much I Learned: Asos’s top marketer on transforming a brand

Listen "This Much I Learned: Asos’s top marketer on transforming a brand"

Descargar episodio Ver en sitio original

Episode Synopsis

Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel. Hosted on Acast. See acast.com/privacy for more information.

More episodes of the podcast The Marketing Week Podcast

The moments that shaped marketing in 2025 18/12/2025
Inside British Heart Foundation's record-breaking year 10/12/2025
Specsavers on how 'common sensical' marketing made it Brand of the Year 01/12/2025
How to build trust as a leader with HSBC's Becky Moffat 17/11/2025
Inside Adidas's brand revival with vice president of brand activation Roy Gardner   10/11/2025
Is this a ‘landmark moment’ for influencer marketing? 15/10/2025
Hugo Boss's James Foster on marketing's role in its brand transformation 15/09/2025
How marketers can recalibrate going into the final quarter 01/09/2025
The state of marketing recruitment - is AI making it worse for candidates? 25/08/2025
Special Episode: Retail's sweet spot between AI, Search and data 13/08/2025
© 2003-2026 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA