Marketing Week Explores: Building a brand from scratch

The Marketing Week Podcast
20/11/2018 13 min
Marketing Week Explores: Building a brand from scratch

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Episode Synopsis

In a world overwhelmed with ideas, propositions and things, what role should marketing play when it comes to building a brand from scratch? When launching a new venture, budgets can be tight and the founders’ focus is usually on developing a product a building a customer base as quickly as possible, any way they can. Here, MW reporter Ellen Hammett and features editor Lucy Tesseras discuss building a brand from scratch. Hosted on Acast. See acast.com/privacy for more information.

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