The Marketing Share

The Marketing Share

Por: Alec Cheung & Barb VanSomeren
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
56 episodios disponibles

Latest episodes of the podcast The Marketing Share

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SEO vs. AI: Future-Proofing Digital Marketing Strategies with Corey Morris (Ep. 36) 04/03/2025
What CEOs Need from CMOs: How to Define Marketing Success for Your CEO (Ep. 35) 18/02/2025
Retention Is the New Growth Engine: How Loyalty Programs Drive Revenue with Rob Reid (Ep. 34) 14/01/2025
The Infamous First 90 Days: Key Strategies for New Marketing Leaders (Ep. 33) 01/01/2025
Sales Enablement Unpacked: Haley Exum on Training, Tools, and Team Collaboration (Ep. 32) 17/12/2024
B2B Marketing Strategies Reimagined: Mike Maynard on Storytelling, PR, and ABM Mastery (Ep. 30) 26/11/2024
Building Better B2B Marketing: Chris Peer on ROI, Value Propositions, and KPIs that Drive Success (Ep. 30) 12/11/2024
Marketing Goes Back to the Future: Jeff Greenfield’s Guide to Winning at Attribution in a Cookieless World (Ep. 29) 05/11/2024
Mastering Demand Generation: Scaling Strategies with Carly Botelho (Ep. 28) 22/10/2024
When Finance Meets Marketing: How New Marketing Leaders Can Build Strong Relationships With CFOs To Drive Company Success (Ep. 27) 03/09/2024
From Chaos to Clarity: Fractional CMO Andy Culligan on Strategic Execution, SDR Teams and Company Growth (Ep. 26) 20/08/2024
Marketing Attribution: Friend or Foe? with Tracy Sestili (Ep. 25) 06/08/2024
The Biggest Mistake First-Time Marketing Leaders Make (Ep. 24) 24/07/2024
Marketing Leader Interviews: Leading for the First Time with Kyle Rutledge 31/05/2024
Good Creative: What to Look For & How AI Is Affecting Agencies with Matt Kuttan 07/05/2024
Industry Specialization in Content Writing with Janine Kelbach 29/02/2024
Marketing Leader Series: Getting a Startup from Zero to One with Mike Harmon 24/01/2024
How Google's February 2024 Email Changes Affect Outbound Campaigns with Brandon Turnbull 10/01/2024
Developing Executive Presence with Drew Saur 21/11/2023
How to Measure and Track Your Brand with Jiri Boudal 07/11/2023
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