The Marketing Intelligence Show

Por: Supermetrics
The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth.

This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.
98 episodios disponibles

Latest episodes of the podcast The Marketing Intelligence Show

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Manscaped's edgy marketing: How data & analytics drive risk and reward 25/07/2024
Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive 11/07/2024
Boosting ecommerce sales using marketing mix modeling (MMM) with PlanetArt 27/06/2024
The power of competitive intelligence in B2B marketing with Vollrath 13/06/2024
Building brand awareness, testing data-driven creative, and developing client trust with ChatterBlast Media 30/05/2024
How Imajery uses data to prove value across the entire customer journey 16/05/2024
How Data Speaks uses impact-based attribution to measure and improve advertising ROI 02/05/2024
Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve 18/04/2024
Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato 03/04/2024
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory 21/03/2024
The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions 07/03/2024
The future of Google Search & Ads in the age of Gen AI 15/02/2024
Multi-touch attribution (MTA) vs marketing mix modeling (MMM) 01/02/2024
The future of B2B measurement 18/01/2024
Big data for marketers: Why, how, and where to start 04/01/2024
Marketing leader roundtable: Fueling your growth with data in 2024 22/12/2023
Using data to power your next step: Fueling 40% annual growth 21/12/2023
The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity 14/12/2023
The next generation of marketing mix modelling 30/11/2023
Why now is a great time to move to a marketing data warehouse 23/11/2023
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