Listen "How to Speak ABM: Episode 5 – Three’s Company"
Episode Synopsis
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach. Guests: Rob Archacki, Partner and Associate Director, B2B Marketing & Sales at BCG Lisa Perry, Sr. Manager, 1:1 Enterprise ABM, Salesforce Cinzia Bazzo - National Vice President Retail Canada, Salesforce Resources: Webinar - How Marketers Are Driving Account Engagement and Growth with ABM: https://sfdc.co/MOeXW BCG Report - Moving Beyond ABM to Account-Based Engagement: https://sfdc.co/ApQwH
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