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Listen "December MCOE Masterclass | Creating Helpful Content Part 2 | The Marketing Center of Excellence"
Episode Synopsis
Content, Content, Experience?
Quick Agenda Overview:
** Recap of the recent Google updates
** E-E-A-T - Experience, Expertise, Authority, Trust
** Structural Shift(s) happening…
** Google spam link update
** Implementing Authorship in your strategy
** Live Demos - InLinks, On-page.ai and ChatGPT
Google E-E-A-T | Creating Killer People-First Content | Part 2
Lane Houk and Lyn Askin discuss the latest changes to the Google Quality Rater guidelines with the addition of E:Experience to E-E-A-T and what this really means. We discussed AI tools and content and what the different opportunities and issues are surrounding AI content. We also conducted a live demo of the ChatGPT tool combined with InLinks and OnPage.ai
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