As artificial intelligence continues to evolve, it’s no surprise that its applications within sales and marketing teams are becoming more profound and game-changing. AI’s capabilities are upending traditional prospecting methods, leading to a significant shift in how businesses approach their sales and marketing strategies. Companies utilizing AI for prospecting have seen a measurable uptick in efficiency, with documented case studies showing up to a 50% lift in appointments and lead generation.What is the future of sales and marketing in an AI-driven world? This podcast episode of the Marketing AI SparkCast features host Aby Varma, a seasoned B2B marketing leader and founder of strategic AI marketing adoption consulting firm, Spark Novus, in conversation with Matt Millen, the co-founder & president at Regie.AI, explore the transformative effects of AI on sales and marketing teams.Essential takeaways from the conversation:• AI’s role in accelerating customer acquisition and its direct impact on the top-line• How AI-driven prospecting is leading to higher engagement rates and prospecting sentiment• The journey from simple automation to sophisticated AI automation in the sales processMatt Millen brings a wealth of experience to the table. Starting his sales journey in 1987, Millen has witnessed firsthand the infusion of technology into sales, evolving into an AI-pioneering entrepreneur. His achievements include solving the challenge of creating content at scale and establishing Regie.AI as a leader in AI-powered sales and marketing.

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