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Listen "Jim Kingsbury on Marketing Mixes, Profitability, and SaaS"
Episode Synopsis
Former Allbirds head of digital Jim Kingsbury stops by to talk about marketing mixes, profitability, and SaaS.Here’s what you’ll learn:- How to focus on profitability instead of a “growth at all costs” mindset- Practical ways to integrate marketing mix modeling into a startup- Interesting pockets of SaaS that are particularly interesting
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