Sara Lattanzio stops by to talk about how content marketing has evolved across tech, consulting, and SaaS over the past 7+ years.Here’s what you’ll learn:- Key trends and changes in content marketing across industries- Sara's process for determining the right content strategy for companies- Innovative ways to leverage LinkedIn for B2B companies- Assessing opportunities for improvement in B2B content strategies- Tips for developing efficient content operations- Sara's most successful content marketing project and how it was measured- The future of B2B content marketing and emerging channelsAnd much more.

Ver todos los episodios