Embedded finance is the seamless integration of financial services into traditionally non-financial services or products. In the Indian context, embedded finance will play a crucial role in providing access to savings, credit, and other financial services to lower and middle-income segment users. Fundfina primarily intends to provide small merchants with credit. Tune in to our podcast to hear from its co-founder and CPO on how Fundfina has imbibed this concept, how Indian consumers can benefit from this evolving concept, and what challenges lie ahead.

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