Author of Billion Dollar B2B Ecommerce, Brian Beck, a leading authority on B2B ecommerce joins the Make it Big Podcast to talk through some of the strategies businesses can adopt to make sure they're approaching B2B efficiently and correctly.(00:00:17) Intros(00:02:15) Indicators that a company is taking the right approach to B2B (00:13:15) Involving your sales team(00:19:00) An HVAC case study(00:23:59) What sort of investment is needed?–

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