Greg Phipps, Head of Digital Performance and Growth at Gap, joins the Make it Big Podcast with host Liz O’Neill, Associate Product Marketing Manager at BigCommerce, to break down the basics of Web3, the newest iteration of the World Wide Web, and discuss the strategic methods in which brands are leveraging the space now to outpace the competition.

(1:12) What is Web3?
(2:52) Building for the next generation
(4:03) Breaking down the blockchain
(6:58) Shoppers paying with cryptocurrency
(12:40) NFTs
(24:40) What is the Metaverse?
(28:34) Greg’s recommendations for brands
(31:56) BigCommerce’s Web3 initiatives
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Explore more BigCommerce Web3 resources:
BigCommerce Global Consumer Report: Current and Future Shopping Trends
BigCommerce Intro to Cryptocurrency Article
BigCommerce Make it Big Panel: Demystifying Crypto, Web3 and NFTs

Check out these BigCommerce Web3 partners:
Crypto: BitPay, CoinPayments
NFTs: ethos, Thred

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