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Listen "How to stay true to brand in a world of AI - with Sally Raymer"
Episode Synopsis
In this episode Sally Raymer shares how to stay true to brand in a world of AI.Discussion points include:- Staying true to brand in a world of AI- Defining what your brand is - Why is this important?- What are the AI temptations that are bad?- What does staying true to a brand mean?- How do you ensure that every marketer in your organisation can articulate what your brand means?How do you use AI while still keeping the brand top-of-mind?
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