ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Digital PR campaigns will have to work harder than ever in 2023 - with Iona Townsley"
Episode Synopsis
We’re seeing less impact through digital PR campaigns which has led agencies to favour reactive PR strategies. However, if you make your campaigns work extra hard, you can achieve just as high successes. This means watertight data, strong methodologies, great copy and validating them before launch.
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