Webtopia’s Daniel Sichel on Google’s CMA Search Trouble, TikTok Cutting Content Moderation, and Reddit's Ad Expansion

17/10/2025 36 min
 Webtopia’s Daniel Sichel on Google’s CMA Search Trouble, TikTok Cutting Content Moderation, and Reddit's Ad Expansion

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Episode Synopsis

In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by co-founder & CEO Rachel Smith and Daniel Sichel, managing director at Webtopia.

They look into Google’s strategic market status and the inclusion of AI search, TikTok’s plans to cut 439 content moderation jobs in London, and Sharb Farjami’s appointment at Reddit.

They also discuss regulation in the ad tech ecosystem, the dangers of AI reliance in content moderation, and advertising opportunities in community-led environments.

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