How Terroir Becomes Strategy | In Conversation with Elisabeth Villeminot (Sublime Terroir)In this captivating episode, we sit down with Elisabeth Villeminot, Founder and CEO of Sublime Terroir, whose work bridges entrepreneurship, culture, and the art of storytelling. Elisabeth transforms the idea of terroir, the unique character of place, into a strategic advantage, helping producers and brands express authenticity while competing on the global stage.She shares her journey from concept to company and how Sublime Terroir became a connector between excellence and opportunity, linking producers, partners, and markets through a blend of rigorous strategy and human connection. From her perspective, terroir is more than taste. It is an ecosystem of people, supply chains, sustainability choices, and trust.We explore Luxembourg’s unique position as an international hub for credibility and collaboration and how it provides fertile ground for brands seeking to translate local craft into global relevance. Elisabeth reflects on her founder story, the turning points that shaped her philosophy, and her belief that authenticity and innovation can and must coexist in modern entrepreneurship.Our conversation also dives into her vision for the future of terroir-led brands, the delicate balance between growth and integrity, and her work in fostering responsible partnerships that stand the test of time. And of course, we talk about wine, its culture, its lessons, and its role in connecting people.The episode concludes with our rapid fire round, where Elisabeth reveals her favorite Luxembourg hideaways, her must-read book on food and wine, and a glimpse into her plans for writing one of her own.Whether you are passionate about entrepreneurship, sustainability, or the stories behind exceptional craftsmanship, this conversation with Elisabeth Villeminot offers a rare blend of insight, inspiration, and grounded wisdom about building value that endures.Watch, share, and tell us your favorite takeaway in the comments.The Impact Founders is a new subset of the Business Beyond Borders podcast series, created to spotlight the journeys of entrepreneurs whose ventures are rooted in innovation, impact, and long-term value creation.This series offers a platform for purpose-driven founders to share their personal paths, business philosophies, and visions for the future, locally and globally. Aligned with the values of The Luxembourg Mind, it aims to elevate Luxembourg’s position as a launchpad for high-impact entrepreneurship and transformational leadership.Each episode invites listeners into an authentic and inspiring dialogue with entrepreneurs who are building companies not only to succeed, but to serve, to solve, and to thrive.Chapters00:00 Meet Elisabeth Villeminot and the vision behind Sublime Terroir01:29 From philosophy to fine dining what drew her into the world of wine03:50 Why Luxembourg makes the perfect home for entrepreneurship05:50 Lessons for founders building a business in Luxembourg06:28 Tackling challenges and attracting top talent in a small market08:14 Leadership in action how Elisabeth manages, mentors, and learns from her team11:27 Creating impact for growers, nature, and local communities14:54 Educating consumers and putting quality at the heart of every choice18:07 Negotiating across cultures and leading with sincerity and trust23:30 How climate change is reshaping the future of winemaking26:35 Balancing entrepreneurship, motherhood, and energy management27:45 Growing up as a third culture kid and embracing a global mindset29:27 Rapid fire favorites from city spots to hidden wines and her next book33:08 A special Beaujolais tasting and her vision for authentic, lasting connections

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