Episode 2 - Improving Customer Experience (CX) build better brand affinity

The Loyalty Minute
05/10/2019 1 min Temporada 1 Episodio 2

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Episode Synopsis

The data revealed in this Inmoment research uncovers the customer journey though their initial phase of engaging with a brand. The large majority of shoppers — 80 percent — said they “grew to love” a brand over time; the cumulative effect of great products, service, buying experiences, positive reviews and recommendations from others. Fifteen percent experienced “love at first sight,” and 7 percent committed after a glowing recommendation from a trusted source.

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