In part two of Ben Bilsland’s conversation with Nick Poole OBE, CEO of Ukie, they explore where the UK gaming industry is heading over the next 5–10 years.They discuss the growing role of AI in development, the rise of mobile-first and interactive experiences and how the sector is entering a new phase of innovation. From virtual route‑learning for train drivers to inspiring two of the biggest TV hits in recent years, Fallout and The Last of Us, industries around the world are starting to recognise the gaming industry’s wider potential.But it’s not just tech that is evolving the world of gaming. More recently, consumer habits have shifted from combat and competition-driven titles to more collaborative and social experiences.And yes, there’s a Pac-Man fact you don’t want to miss.🔗 Links Read our latest gaming insights: https://bit.ly/4m8pdpD🚨 Never miss an episode Sign up to our media and technology preference centre to never miss an episode: https://bit.ly/3F4W52w📖 chapters00:00:12 - 00:02:58 : What's next for UK gaming?00:02:59 - 00:04:43 : How games have changed to meet the needs of the consumer00:04:44 - 00:06:24: Government support for the gaming industry00:06:25 - 00:07:32 : UK vs Global game development costs00:07:33 - 00:10:33: Gaming across industries 00:10:34 - 00:14:45 : AI in gaming 00:14:45 - 00:17:07 : AI ethics and UK leadership 00:17:08 - 00:19:22 : Getting involved in gaming: investment and talent 00:19:22 - 00:19:47 : Closing 📱 Follow us on social: LinkedIn - https://bit.ly/3Ab7abT Instagram - http://bit.ly/2W60CWm

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