In this episode of The Local Marketing Lab, host Justin Ulrich speaks with Julie Wade, Senior Director of Marketing at Taziki’s Mediterranean Cafe, about a secret ingredient for local growth — digital marketing. With over 15 years in franchise and retail marketing, Julie provides valuable insights on leveraging digital to drive local impact.Here are some topics discussed in the episode around digital marketing, the secret ingredient for local growth:Leveraging Meta’s hyperlocal targeting capabilitiesThird-party delivery partnerships to access new audiencesClean customer data and segmentation for better insightsTracking marketing effectiveness with actionable metricsGrassroots local community marketing and local owner involvementResourcesConnect with Julie Wade on LinkedInVisit Taziki’s official website to explore their menu, locations, and franchise opportunitiesOther shout-outsWaldo’s Chicken — a great example of grassroots marketing and doing everything at the local level

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