In this episode of The Local Marketing Lab, Justin is joined by restaurant marketing expert Matt Plapp, CEO of America’s Best Restaurants. With over 20 years of experience working with local restaurants, Matt shares tips for meaningful customer engagement both online and in-store.Here are some topics discussed in the episode around tips for meaningful customer engagement:The power of community-focused social media contentTips for what to post on your business’s social media pagesAutomate messaging workflows to collect customer data and send offersMeaningful in-store customer engagementExamples of restaurants that do social media well and those that don’tResourcesConnect with Matt Plapp on LinkedIn or check out his website.Learn more about America’s Best Restaurants.Check out Matt’s podcasts:MPTVRestaurant Expert RoundupOwn Their PhonesRestaurant Marketing SecretsOther shout-outsHofbrauhaus Buffalo — Super fun brand + helping Matt replicate their success across other restaurantsGary Vee (Vaynerchuck) — Helping businesses keep it simple and do those things over and overRed Bull — Great example of a brand that does social media wellPrimanti Brothers — Fun brand with great social media and engaging contentLouie’s Waffle House — Restaurant near Chicago with good community involvementLittle Italy Ristorante — Amazing video content that involves the community

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