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Listen "IS AFRICA LOOSING IN THE AFROBEATS BUSINESS? S5 EP.8 (Podcast)"
Episode Synopsis
In June 2023, Burna Boy became the first African artist to headline a stadium show in the United Kingdom. In July 2023, Wizkid also became the first African Artist to sell out a London stadium. The stadiums were sold out with crowds of 60,000+ fans screaming in adulation to the Grammy award-winner’s, and Grammy nominees Afrobeats lyrics. As the crowd chorused to some of the hit tracks of the artists, behind the curtain, the UK government, sponsors, and foreign labels representing the star of the show would be calculating the windfall from the concert.
It is estimated that Burna Boy and Wizkid's concerts added millions of pounds to the economy of the UK with ticket sales starting at $94.41 and going up to $327.25 each. This is aside from sponsorship from big companies such as American Express, which secured exclusive rights to ticket sales and many others whose deals would be taxed by the UK government.
Share your thoughts with us.
It is estimated that Burna Boy and Wizkid's concerts added millions of pounds to the economy of the UK with ticket sales starting at $94.41 and going up to $327.25 each. This is aside from sponsorship from big companies such as American Express, which secured exclusive rights to ticket sales and many others whose deals would be taxed by the UK government.
Share your thoughts with us.
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