The cannabis industry in California has undergone a significant transformation since the state legalized medical cannabis in 1996 and recreational cannabis in 2016. As of 2024, California is the largest and most influential cannabis market in the United States, setting trends and benchmarks for the industry nationwide. This comprehensive overview examines the industry’s current state, highlighting key aspects such as economic impact, regulatory framework, market dynamics, and future prospects.

Guest: Griffen Thorne
Host: Jonathan Bench

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