Episode 013: Social Media Strategy with Brandon Hostetler

04/04/2017 44 min Episodio 22

Listen "Episode 013: Social Media Strategy with Brandon Hostetler"

Episode Synopsis

In this episode, Caleb and Todd interview Brandon Hostetler about social media and how organizations can use it.
Guest Links
Brandon Hostetler on Facebook
Brandon Hostetler on Twitter
Brandon Hostetler on Instagram
NewPointe Community Church on Facebook
NewPointe Community Church on Twitter
NewPointe Community Church on Instagram
NewPointe Community Church Social Media Style Guide
NewPointe Community Church Social Media Policy Commitment
Links Mentioned
Elevation Church on Facebook
Elevation Church on Twitter
Elevation Church on Instagram
North Point Community Church on Facebook
North Point Community Church on Twitter
North Point Community Church on Instagram
That Church Conference
Key Takeaways

Before you can have a social media strategy you have to have a vision and goals for what you want.
50 / 30 / 20 Rule for Posting Content

50 % of your content should be interesting or entertaining
30 % of your content should be helpful information
20 % of your content should be about promoting yourself


Tell your story, don’t tell someone else’s story.
Don’t express your personal opinion or beliefs on your business’s behalf.
Always include an image with your post.
The goal is to stop the scroll.
Everybody wants to see the behind-the-scenes.
Engage with your audience.
5 x 5 x 5 Rule: post 5 times a week, comment and like 5 different posts a day

Quotes
Tell your story, don’t tell someone else’s story. @brando_hoss @learnerspodcast Click to Tweet
Don’t listen to respond. Listen to understand. @brando_hoss @learnerspodcast Click to Tweet
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