What happens when your lifelong career ends overnight? Most people panic. Steve Delsohn got to work. After 16 years at ESPN, multiple journalism awards, and a career-defining body of investigative work, Steve found himself laid off, just one day after winning two prestigious honors. In this episode, Steve opens up about the emotional and professional toll of being let go, how he transitioned into the world of PR without sacrificing his values, and why saying “no” to big opportunities is sometimes the most powerful move you can make. Whether you're facing a layoff, rethinking your next move, or trying to lead with more integrity, this conversation is a masterclass in reinvention, resilience, and doing meaningful work. In this episode, you’ll learn: How Steve went from journalism to building a purpose-driven PR firm The secret to pitching powerful stories that get noticed How to ask better questions (for interviews or leadership) What sports journalism taught him about truth, ethics, and standing firm Why networking is your greatest career asset His best advice for anyone transitioning careers Timestamps: 00:20 – Winning two awards… then getting laid off the next day  03:40 – The identity crisis after leaving ESPN  05:04 – Grieving the loss of a career you loved  07:45 – Ageism, niche jobs, and what really blocked new opportunities  09:39 – The almost-job at a PR firm repping Harvey Weinstein  11:42 – Launching Delsohn Strategies  12:19 – The ethical line Steve refuses to cross in business  14:22 – Why he turned down work with Daniel Snyder  16:01 – Where Steve’s values came from—and why he won’t compromise  18:06 – The biggest transferable skill from journalism to PR  20:55 – How Steve builds trust with high-profile clients  22:43 – The art of asking the right question  24:11 – What interviewers and leaders can learn from Joe Paterno  27:42 – Steve’s first book deal with John Matuszak  28:50 – The wild inside stories of Emmitt Smith and Jerry Jones  31:15 – Co-authoring a book about Sam Kinison  32:34 – How Steve prepared for investigative stories on giants like Penn State and UNC  36:18 – Stories of institutional betrayal and survivor justice  39:18 – Social media, journalism, and the danger of speed over truth  41:07 – Did he ever regret a published story?  42:05 – The Joe Paterno text message Steve caught on camera  47:14 – Advice for having difficult conversations  48:51 – Who Steve will and won’t work with at his PR firm  50:43 – Purpose, values, and building a client roster you’re proud of  51:02 – The underestimated power of networking  54:02 – Is he happier now than at ESPN?  About Steve: During his 30-plus years in journalism and communications, Steve Delsohn has built a national reputation as a network television reporter, nonfiction author, documentary producer, and strategic communications consultant.  Steve worked 16 years as an investigative reporter for ESPN TV’s Outside the Lines, the news magazine show which examines substantial issues in the sports world.  In 2013 he won a Peabody Award for a story on the concussion crisis in the NFL.  In 2009 he earned an EMMY nomination for a story on Joe Paterno’s morally-decaying Penn State football program.  He did other high-profile investigations of improper medical care in high school football; the dangers of 15-seat passenger vans which transport small-college athletes; 

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