Senior Marketing and Communications Strategist, Tumi Rabanye joins this episode of The Lead Creative podcast to talk about the role and significance of strategy when the only constant is disruption, where brands have access to more consumer data than ever. Tumi shares many insights about remaining relevant, being more human, and staying on course. As jury chair of the AdFocus awards, Tumi also talks about the importance of advertising and creative awards at this time saying “there is an even greater opportunity to bring in global thinking.” This episode also covers how data can be embraced in the creative process for more compelling brand messaging.The Lead Creative Podcast is available on:AppleSpotifyStitcherGoogle PodcastsYouTubeOr wherever you listen to your podcasts.Follow The Lead Creative on:TwitterInstagramFacebook   YouTubePlease share, subscribe and send us recommendations of creative industry thought leaders to feature.Send us mail! Support the showBuy us coffee here to help us grow. Follow us for more on: YouTube LinkedIn Instagram

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