Mongezi Mtati talks to Bridget Harpur, Head of Marketing for Volkswagen South Africa (VW SA), about the secrets behind VW’s enduring cultural relevance and creative excellence. Volkswagen has long been more than a car brand; it’s a cultural icon that has remained relevant across generations, from the Golf Mk1 to bold campaigns like “Game On,” a groundbreaking Metaverse campaign that incorporated NFTs. Key Insights:How VW stays culturally relevant without chasing fleeting trendsThe role of creative excellence in maintaining brand icon statusLong-term partnerships as the secret to innovationPutting people at the centre of Volkswagen’s messagingBalancing boldness and authenticity in advertising campaignsHow VW’s Polo ‘Game On’ Metaverse and NFT campaign pushed creative boundariesJoin us as we explore how VW keeps its brand iconic and connected to the pulse of culture through bold creativity and people-focused messaging.The Lead Creative Podcast is available on:AppleSpotifyStitcherGoogle PodcastsYouTubeFollow us on:LinkedInFacebookXInstagramTikTokSend us mail! Support the showBuy us coffee here to help us grow. Follow us for more on: YouTube LinkedIn Instagram

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